The mobile app analytics specialist App Annie made the highly anticipated announcement that it will now support Android Apps on Google Play. This is great news for Android developers for any number of reasons, not the least of which is the fact that the world’s most popular analytics firm offers its services entirely free of charge.
App Annie’s Google Play Suite offers three services: Analytics, Store Stats, and Intelligence. The Analytics service allows publishers to keep track all their app’s commercial data, including downloads, revenues, rankings, reviews, featured placements, and international breakdowns. This is especially useful for developers who launch their apps on multiple platforms, as it allows them to assess a product’s performance from the same screen.
App Annie’s Store Stats provide a broader view of mobile app trends on Google Play, tracking daily ranks, historical ranking, category breakdown, country breakdown, global user ratings, chart movers, active installs, and featured placement tracking. The Store Stats service allows access to international data, which has thus far been inexcusably hard to come by for Android app developers. Oliver Lo, VP Marketing for App Annie, explains: “If you’re a developer, and you want to get a global view of the rankings for Google Play…if you go to their site, and your computer is in the U.S., you can only see the Google Play U.S. store. That creates a massive barrier for developers to just get hold of international data. The technology we’ve built aggregates the rankings from the 35 countries across the Google Play store and puts it all in one place on one site that’s free for anyone to use.”
App Annie’s Intelligence is a premium, enterprise-grade service that provides the most advanced market data available for the various mobile app stores. This is probably overkill for smaller app developers, but it’s worth noting that half of the top 20 iOS app publishers use the service.
So if you’re an Android developer and are looking for access to streamlined analytical data on a free, easy-to-use interface, App Annie might just be for you.