SEO and Android app development
With hundreds of thousands of mobile apps available for the various Android platforms, high quality is no longer enough to ensure success in the marketplace. The Android operating system is only going to grow in the future – eMarketer projects Android to have a 37% market share by the end of this year – and to be competitive, you also have to make sure your customers can find out about your product. As a group of mobile app entrepreneurs meeting in Chicago recently agreed: “discoverability is the principle obstacle to success.”
In addition to an aggressive marketing campaign, one of the best ways to get a quality Android app on the charts is through an intelligent manipulation of SEO, or search engine optimization. A detailed explanation of SEO is beyond the scope of this post, but simply put, it consists of organizing your product in such a way as to ensure it’s found by those who are looking for it. Take, for example, Durango Mountain Resort, shown in this picture. (Our being domiciled in Durango doesn’t make us biased; DMR is in fact empirically awesome.) Without any help from a good SEO strategy, a DMR app would fall into the “weather” category, along with tens of thousands of other apps. In order for it to be found, everything from the title to the description to the website content would need to be laden with app-specific terms … in this case, “Durango”, “Colorado”, “resort”, “ski”, “hiking”, “vacation”, and so on. This will go a long way to making sure that any user looking for resort-related apps will find that particular one on page one of their search.
A solid SEO strategy is important for any mobile app development project, of course, but it’s especially so for those developing on the Android platforms. According to Brafton News, 71 percent of Android users have used Google mobile search in the past 30 days prior to the poll being taken. It thus becomes supremely important for Android apps to target their SEO specifically at Google’s algorithm to maximize a product’s exposure to the users inclined to buy it.
Of course, if you need any help getting your own Android app to the market, just drop us a line and we can help set you up with a developer.
